There is a mainly forgotten marketing technique out there that people have overlooked in this high tech day in age, It is commonly known as "grassroots" advertising. I believe that we, as small business entrepreneurs, have lost sight of this technique to help us make our income online. We are always thinking along the lines of online advertising in the forms of you-tube, twitter, facebook, opt-ins, article writing, pay-per clicks, etc..., but there is also some fantastic, inexpensive ways to advertise the old fashioned way. Business cards are a very effective way to get your business looked at, even if it is an online type of business. When I first started my online business, I would run into friends and aquaintences out in public, who would ask what my business was about. I would fumble and try and explain how they could make an income online with my business, and what it was about, but as anyone out there knows, it is near impossible to explain an online business to someone on the street, and get it to come out right. Why not print up some inexpensive business cards on your computer with your website information, phone number, and a quick saying or explanation about your business? When asked what your business is, simply hand them a card and tell them it is too indepth to try and explain face to face, here's a card, "Give it a quick look and let me know what you think. " I don't know how many times I was asked what my online business was, and I fumbled around trying to explain it, and my explanation never came out right to my satisfaction. Worse yet, after the person left, I would remember I hadn't even given them my website information. A cheap little business card eliminates that problem. Banners are another basically free way to advertise. By banners , I mean the little posterboard ones with the removable tabs at the bottom. You see these on bulletin boards everywhere, the post office, grocery store, doctors offices, walk in businesses, churches, etc... . They are very cheap to make, they really do not take much time to make, they are free to pop up on a cork bulletin board at your church, and they can significantly increase your income online. It's almost totally free advertising, and it gives your online business exposure out in your community. Plus, when someone can see a local telephone number on your advertising, it gives them a little comfort knowing that someone is local and nearby, in case they have questions. Pennysaver ads, thrifty nickle ads, free printed publications are another overlooked avenue to increasing your income online. Most of these free publications are extremly inexpensive to advertise in. Some are only five to ten dollars for an advertisement that will get your information in front of thousands. The research shows that when someone picks up one of these free publications, that they normally read them from cover to cover. Also , if you run an advertisement for consective weeks or months in one of these publications, people begin to recognize your ad, and they begin to trust it as a legitimate business a little more than if you just run it one time. They basically get a little familar with you, because they have seen you have "hung around", and not just been a fly by night business. There are obviously many more "grassroots" ways to get your business name out there. Before the internet, it was all people had if they did not have an advertising budget to get into big magazines, radio, newspapers, etc... . Making an income online doesn't just have to involve the internet. Be creative, get artistic, have some fun with this type of advertising and you could see your online income grow as a result.
Troy Mullins is a full time internet marketer. He makes his living online through marketing avenues that are available to us all, especially free advertising. He believes that anyone can make a good income online if they have the proper teaching, and are willing to think outside the proverbial box when it comes to marketing online.
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