Monday, October 11, 2010

Face Your Customers with Facebook http://ping.fm/Te7kU
Face Your Customers with Facebook http://ping.fm/012Be

Friday, October 08, 2010

Affiliate Marketing Explosion

Marketing as an activity is all about reaching the right customers with the

right products, and the result sought is delighted customers who are more

than willing to open their purses wide enough to boost your revenues. For

many years, marketers stalked their target customers through various means

and by trying to get their message across to spread awareness about their

wares.


Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast

and such traditional media through disruptive advertising, where

advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming

of mass appeal. However, the wastage is equally high, since a large portion

of the audience would belong to a different segment than the one that is to

be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the

fact that it is highly personalized and provides more content on-demand than

any other available medium. Social sites proliferated far and wide in their

usage for a few simple reasons:

The power to create and distribute content is equally available to every user,

irrespective of him/her being a customer or a marketer. In the earlier forms

of media, that power rested with the editorial staff of the channel or the

advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or join groups

and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of utmost

concern to marketers, since buying decisions are no more influenced as much

by advertisements. The traditional word-of-mouth marketing approach has grown

leaps and bounds on social networks.


Facebook รข€“ At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number

one social networking site in terms of activity and subscriptions. What

started as a garage initiative by Mark Zuckerberg has now become the biggest

phenomenon on the internet.

A user interface that allows for quick communication and the ability to

create fan pages and groups at the click of a mouse button are what make

Facebook extremely popular. Another important reason for its immense

popularity is the wide variety of social applications that have been

developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like

playing games that run endlessly, sharing photos, videos, and web links, and

many more.


How does this help a marketer?

Traditionally, media plans were drawn to include television channels,

publications, or any other media that can grab maximum eyeballs and

effectively reach a selected target audience. The science of segmentation and

targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience,

which opens up an entirely different world of possibilities to have a

fruitful dialogue with customers. Some of these methods used popularly by

marketers are:

Advertising: The first opportunity, which is the most obvious one, is

advertising on Facebook. The difference, however, is the fact that you can

create your own advertisement in a matter of minutes and also specify the

details of your target group in terms of demographics and types of

discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users, to

create fan pages for their favorite celebrities and their own homegrown

businesses. Large brands have also created their official pages on Facebook

that have a huge, immediate fan following around the world. The fan page has

immense utility to convey first hand information about the brand and also to

collect immediate and frank feedback from your customers.
Branded applications: One of the most effective ways to engage a user toward

your brand is by creating an application; this could be a game or a contest,

with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target

your communication sharply just to the customer segment you want to attract.

It also provides analytics and page insights that give good feedback and

measurement on the activity done.

The options provided by Facebook can be creatively explored and used

judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that

customers have an equal say and have the ability to respond immediately to

any of your actions with a thumbs up or a thumbs down. Availing the service

of a social media consultant to work out a social media strategy may be

required so that your efforts will not be in vain.

Get more information here for the best Facebook training available:


http://ping.fm/8l7sG