Who doesn't love candles? Fragrant candles have become all the rage in recent years, and if you have the ability to make these beauties, then chances are good that you can start a profitable business doing what you love. Candle making can be a great opportunity for those who are looking for a "side" business as a way to supplement their existing income, and many people work full time in a business that was started as a part time endeavor. If you love making them, then this may be the perfect niche business for you.
What You Will Need
If you have been making candles for awhile, you probably have much of what you need to get started already in your home. But you will want to determine what types you want to sell, or perhaps you want to sell more than one type of candle. Once you have decided on what you will offer, you will need to buy the materials that you will use to create the products, including the waxes, scents, and equipment, as well as containers, jars, packaging material and stickers that will display your company's name and logo, among other things.
Marketing and Selling
Once your supplies are in place, you can then begin marketing your candle products and business. Many people find that attending festivals, fairs, and bazaars is a good way to market and sell their creations. You might also attempt to partner with local gift shops and other retailers to place a display of your candles in their locations, giving them a percentage of the sales for their efforts. You can also establish an online presence to sell your candles around the globe. A functional website will allow you to list your inventory, including pictures and descriptions of your products, and then allow customers to check out and pay for their purchases before you ship them out.
A quality website will include:
A homepage that details your production procedures, philosophy and states the essence of your candle business.
An about us page that details your love for making candles.
Videos that show you making your products.
A page with tips for safety in the home.
A contact us form that allows potential customers to contact you with questions, concerns, or comments.
A testimonials page that contains quotes from satisfied customers; this can be used to build up your credibility in the eyes of would-be buyers.
Product pages that showcase the different types of products that you offer.
Individual inventory pages that feature pictures of each type and scent of candle, a description and a button to add the candle to the shopping cart.
However you choose to market your candle making business, a website can be one of the most important and effective means of doing so and can catapult your efforts to success over the top!
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